Eliminating your competition is the easiest way to increase your chances of business success.
And I don’t mean literally eliminate them, in the sense of doing something “bad” to them.
When I say eliminate, I mean … take them out of your prospect’s consideration set for your product or service category.
Make it so your prospects ONLY think of your business, product or service when they are contemplating making a purchase. That way you get their business, instead of your competition making the sale.